Music for car dealerships
Professional background music for car showrooms and dealerships
SoundToro helps you create the right atmosphere across your showroom, reception desk and customer waiting areas.
Access professionally curated music channels for commercial spaces and give every customer visit a soundtrack that fits your brand.
Set up your account in just a few minutes and access your licence details and certificate from your Customer Area.
START YOUR FREE TRIAL Benefits of our music service for car dealerships
Keep costs clear with an annual licence based on the size of your premises.
No complicated installation or specialist hardware. All you need is an internet connection and a compatible device.
Customer support is available to help with setup, playback and everyday use of the platform.
Download your licence information and dealership certificate directly from your account.
Choose your licence according to the size of your dealership
A straightforward annual licence for your showroom, reception and customer-facing areas.
Annual prices are based on the declared size of the premises. The usage certificate is generated after the relevant licence has been purchased.
Frequently asked questions about music for car dealerships
What type of music works best in a car dealership?
- The right choice depends on the vehicle brand, the showroom design and the type of customer you want to attract. Contemporary jazz, lounge, chill-out and subtle electronic music often suit premium showrooms. Pop and more energetic electronic styles can work well for urban, sports or younger-facing brands. Volume should remain comfortable and allow customers and sales staff to speak easily.
Can I use different music in the showroom and customer waiting area?
- Yes, provided that each playback area has the appropriate setup and licence. For example, you might choose a more contemporary channel for the main showroom and a softer selection for the reception, handover area or service department waiting room.
Can background music improve the customer experience in a dealership?
- Well-chosen music can make the space feel more comfortable, polished and consistent with the brand. It does not replace good customer service, but it can reduce uncomfortable silences, improve the waiting experience and support the atmosphere of the showroom.
What kind of music is available on SoundToro?
- SoundToro provides instrumental and vocal music designed for background music for businesses , including pop, jazz, chill-out, lounge, ambient, electronic music, classical music, Italian music, urban sounds and relaxing channels. You can select the atmosphere that best reflects your dealership.
What is the SoundToro usage certificate?
- It is a document available from your Customer Area confirming access to and use of the SoundToro catalogue at your dealership under the service terms. It includes the establishment details, declared floor area and licence period.
Can I use Spotify, radio or YouTube alongside SoundToro?
- The SoundToro licence and certificate apply only to music played from the official SoundToro platform. Music from Spotify, radio, television, YouTube or any other external source falls outside the service and may require separate permissions or licensing.
What should I do if my dealership receives a licensing inspection?
- Explain that the dealership uses SoundToro and provide the current usage certificate and latest invoice, both available from the Customer Area. These documents show the service being used and the SoundToro catalogue covered by your active subscription.
Can SoundToro be used across a group of car dealerships?
- Yes. SoundToro can be used by independent dealerships, automotive groups and networks with several locations. Each establishment must have the appropriate licence. Businesses with several showrooms can contact SoundToro to discuss a more centralised solution.
Do I need to install specialist equipment?
- No. You can use a computer, tablet or compatible device connected to the dealership sound system. A wired connection is recommended whenever possible, particularly in larger premises, as it usually provides more reliable playback than Bluetooth.
Does SoundToro guarantee that no other music licensing fees will apply?
- SoundToro provides a catalogue made up of music whose rights holders have authorised its use within the service under the applicable terms. However, local rules may impose additional obligations relating to copyright, public performance or neighbouring rights. Responsibility for complying with local legislation remains with the customer. For further information, please review our Terms and Conditions .